The new year is here, which means it’s the perfect time to update your strategy for your PPC campaigns to improve your 2019 performance. If you are still using an old PPC strategy from 2017 or even 2018, you are going to lag behind your competition. You need to come into 2019 with a solid PPC plan and adopt best practices to create the perfect digital marketing strategy that yields maximum profits.
There are opportunities to revisit your PPC plans every now and then as well as implement new ideas for your program. So how you can plan the best Google AdWords campaign for your business in 2019? Let’s look at some helpful tips provided by our Google AdWords experts that you can work on or include in your PPC strategy to start a remarkable new year.
The new features of Google Ads experience released on October 25 will come in handy for 2019 PPC campaign.
Review these features in Google Ads:
The searches with mobile devices have drastically increased over the years. It’s time to create and customize your mobile-friendly ad experience. Revamp your PPC mobile strategy with the best practices of AdWords mobile. The new Google Ads interface offers a graphical view of where you can access the volume of traffic coming from mobile devices. Change the increments to find the impact of changes on conversions.
Check out new opportunities in Google Ads to layer in audience targeting and demographics and to refine keyword campaigns in 2019. Analyze detailed audience demographics, understand online behavior and searches signaling buying cues, and conduct remarketing to review and boost website visitors.
No matter how large or small quantity of voice searches you are getting, it is important for you to respond to the information voice searchers are looking for and filter irrelevant searches. Prepare your PPC campaigns for voice search and review search queries in your account in the new Google Ads interface. This will help you determine if any valuable keyword can be added to the account or as a new campaign.
When was the last time you updated your reports? Is the data in your old reports still working to give you the best insights for your 2019 PPC strategy? It’s time to reevaluate your key PPC metrics and replace that data in your reports. Make sure that you add reports that are transparent, include actionable information, actionable, and aligned with your business objectives.
Testing new paid channels is one of the important best practices that PPC marketers need to know to grow as Google AdWords experts. You may consider and try out these advertising platforms to grow your PPC networks in 2019.
This new AI-powered feature has a huge impact and can boost your current PPC ad campaigns. It analyzes billions of audience intent signals from Microsoft properties that results in giving highly relevant in-market lists which can reach searchers when they are looking to make a buying decision. You may also view a list size of the users when browsing over 200 in-market categories.
Navigating through the world of scripts may seem overwhelming at times but one can learn to use scripts from online resources that come with free or template scripts. One of the smart PPC strategies for 2019 is to use scripts added to your account for automating repetitive tasks in your Google Ads account.
Even if you have limited funds, there is always a way to advertise online by reviewing the distribution of your PPC budget. Manage your PPC budget by considering which campaigns have given you the best results and drill down to identify if you need to capture additional traffic and allot additional budget for your campaigns or shift budget from other channels with less optimal performance.
Getting familiar with these best practices is half the battle won. Knowing how to plan and use them effectively is important to create the perfect PPC strategy for 2019. If these useful tips seem difficult for you to execute and you are looking for the best Google Adwords experts in Denver Colorado, contact Colorado Digital Experts today!