If you are planning to run a Pay-Per-Click (PPC) marketing campaign for your business, you likely know how vital it is that your PPC Ad copy is on-point as it a primary factor in determining the success of your campaign. It doesn’t matter how well you have filtered the best keywords and prepared the structure of your campaign, poorly written ad copy can make or break your campaign.
Writing killer ad copy can be a tough task as it requires a creative effort and a pragmatic approach to follow but it is not something impossible to create. Fortunately, our PPC experts know the secret of writing powerful ad copy that increases the number of clicks, decreases your CPC and ultimately your quality score. At the end of the day, the main goal is to drive more business!
Roll up your sleeves as we unveil the secret of writing compelling ad copy for a successful PPC campaign.
To deliver the right information to the right customers in a confined manner, you should provide specific, concise and to the point information while ensuring the ad copy is persuasive within a character limit.
You must align your ad with its respective keywords and landing page. Your ad must only include words that give value to your business and match the search query of the users. The more relevant your ads, the more it will increase your Quality Score and Click Through Rate.
Adding numbers or statistics in your headline establish your business credibility and help prospects to make an intuitive and wise decision. In a situation where visitors are in such a hurry that they just scan through the search results, you need to quickly help them solve their problem and be catchy to grab their undivided attention. Include benefits and the main keyword in your headline to get the best results.
A USP helps potential customers to quickly identify how your business is different from your competitors and what benefits they can get from buying your products or services. So highlight your USP in your ad copy to stand out from your competitors.
Emotions can trigger a powerful response as they directly connect with your customers on a personal level. Along with including the emotion factor in your ad, include strong calls to action as well. They have the power to influence the visitors to click on your ad and take the next steps.
When the first line of your ad is a headline, the last one should be a Call-to-Action (CTA). Having a good CTA convince prospects to engage with your business.
If you know you need to get better results and have a hard time writing ad copy that is persuasive converts your prospects, look no further, Colorado Digital Experts provides unparalleled PPC advertising management services in Denver, and can handle managing and optimizing your entire campaign. Let us help you take your business to new heights by creating a successful PPC ad campaign! Call us today at?(720) 644-9213