How to Rank Your Small Business in Local, Organic & Paid Results?

For those running a small business, marking their company on the map can be difficult. With nearly 30 million small businesses in the United States as per the U.S. Small Business Administration, your business is likely to get overlooked with so much competition. Wondering how you can boost your brand awareness, conversions, and revenue?

Digital marketing strategies including local search engine optimization, pay per click (PPC), and organic search methods allow you to stay ahead of your competition and grow your business. How you can effectively use these strategies to get your small business recognized in the online market?

Keep reading!

In this post, we’ll help you learn how to get your business to show up in the local, organic, and paid search results to increase visibility and get more qualified traffic.

Local SEO

People who live in the area closest to you will often consider your small business as a local business. Wondering how you can reach out to locals or make it easy for them to find and choose you among various other small businesses in the area? Local SEO is the best solution. This search engine optimization effort works around making your business visible to people who are in the vicinity of your business.

Some of the local SEO strategies that help you create the perfect campaign include:

• Create Location-Centric Blog – One smart way to appeal to the locals is by creating a blog based on your business location. Search engines give weight to blogs as they provide new and information-rich content for users. This can help you improve your business rankings.
• Make a Google My Business Profile – Having your company listed in Google My Business is critical to your local SEO campaign. When users search for products or services in your locality, a map specifying your business location will appear along with details like website URL, hours of operation, phone number, address, and others.
• Add Location-Based Keywords to Your Content – Adding location-specific keywords to web page content, headings, title tags, and meta descriptions offer you a great opportunity to rank for local searches in Google. You can show up for those keywords and have a better chance of outranking your competitors.

Search Engine Optimization

Unlike local SEO, you can use organic?search optimization strategies to target users based on general search terms that are significant for your small business. The results that appear under local SEO results and paid ads are organic search results. There are various strategies under SEO that work together to help your business rank at the top of SERP (Search Engine Result Page).

• Make Your Site Responsive – Is your site responsive? With the aim to provide the best search results to users, Google looks for the sites that offer great user experience along with useful and informational content to visitors. With responsive design, your visitors can see your site irrespective of the platforms they use.
• Prepare an Outstanding Content Strategy – As mentioned above, Google makes sure that the sites they rank provide informational and useful content. This means you need to include different types of content on your website while ensuring the appropriate length and the best quality to get your pages rank.
• Research Keywords in Advance – To show your small business in organic results, you must target keywords that are most important to your business and target audience. Before writing your content, find the keywords that have the lowest competition and the highest returns and include them in your content for the best results.
• Provide a Great User Experience – To provide astonishing user experience, you must consider a few major components on your website including great website design, fast page loading speed, and easy-to-use navigation. These user experience components will help your small business rank high in organic search results.

Paid Search Results

Want to reach more customers and get a top position while working on long-term SEO strategy? PPC strategy can help. PPC is a great way to bring more visitors to your website. For paid advertising, you bid for the keywords you want to rank for on the results page. Your bid, quality score, and other variables help determine your rankings.

Your ads can appear in a few different ways and places in search results. You may see the ads with a photo at the top of search results or may find them at the right-hand side of a page. They can also be seen as an organic search result with a tag showing that it’s an ad. As the users click on an ad, they automatically get directed to a landing page.

These internet marketing strategies play a major role in helping your small business expand its reach, increase traffic, and generate more conversions. Want to effectively use these strategies and looking for professionals who provide honest, result-driven services of digital marketing for small businesses in Denver? Contact Colorado Digital Experts today! Let us help your business flourish in the best way possible.