The rise in digital marketing is ever evolving the latest technologies in PPC (Pay Per Click) marketing efforts and new trends of SEO (Search Engine Optimization) strategies. Sticking to the old ways of creating digital marketing strategies don’t work anymore. Both PPC marketing agencies and SEO firms need to adapt to advanced internet marketing tactics to achieve desired business goals in 2019.
Despite the various social media platforms looking to gain maximum visitors for their business growth, Facebook has retained its top position with more daily visitors than any other social media platform. Facebook advertising is the most popular form of online marketing of our current time. With over 2.32 billion monthly active users based on Facebook’s official investor relations information, this social platform has grown by leaps and bounds.
Facebook is continually expanding its offering. From Facebook shop to the Facebook marketplace and Facebook dynamic retargeting ads, it has built an ad network with substantial reach to empower brands of all sizes. After a major algorithm change of Facebook in 2018, many brands are struggling to gain attention and engagement on the platform.
If you want to boost sales and dominate in 2019, take advantage of the great marketing opportunities this platform offers. Roll up your sleeves as we will dive in to learn the top Facebook marketing strategies to use in 2019 for your business.
What is Facebook Marketing?
Facebook marketing involves creating a business page on the platform, which works as a channel of communication for the user (advertiser) to promote their product, service or brand and attract potential customers.
Steps to Build Effective Facebook Marketing Strategy
When it comes to advertising on Facebook, you can create impeccable marketing strategies by following these steps.
- Set Business Goals for Your Ad Campaigns – What are you looking to get out of your marketing strategies? Is it creating brand awareness, generating leads or increasing website traffic? The basic step is to set up a target for yourself by figuring out these questions. Define your goals by considering that Facebook is a two-way communication platform.
- Spot Your Target Audience on Facebook – Of course, your internet marketing specialists must strive to deliver maximum likes and followers to your Facebook ads. However, your focus should be on reaching your best customers who are more likely to convert. Almost every type of audience is present on Facebook. You need to pinpoint the right audience and built a strategy around them. You can build a user persona in many ways, such as by monitoring conversations and trending topics, by clicking insights on your Facebook page to get useful demographic information, and by creating and promoting a short survey on social media. You can also use Google Analytics to identify your audience.
- Establish Your Brand Voice – How you can make your brand voice work on social media? You can determine your brand voice by considering three tone and messaging options: serious, casual/conversational, and humorous. Craft your content by incorporating characters that would appeal to your audience.
- Your Content Mix Depends on Your Facebook Post Type – The types of Facebook posts that work best for you depends on your business. However, you can choose from the four different kinds of posts including video, image, link, and text posts. If you aim to start a conversation, you may use plain text status updates. For heavy visual product, image and video posts may be more effective. Moreover, determine your Facebook post category from the ad-hoc post, campaign post, and curated content.
- Develop Your Content Posting Schedule – Your SEO marketers and PPC specialists must figure out what time and how often they will post ad campaigns on Facebook. You have the flexibility to experiment here. Ensure the consistency of your Facebook messages with your brand across other social networks.
Top Facebook Marketing Strategies to Use in 2019
Here are a few tips to use advanced marketing strategy for your Facebook advertising in 2019.
- Record behavior and actions that matter the most to your brand and create the website custom audience (event-based lookalike) to group these people into a new audience.
- Leverage on your customer purchase value and create higher-quality value-based lookalike audience.
- When you set a bid cap with lowest-cost bidding in the auction, you can set amount for your campaign to control cost and can boost ads distribution to help outbid your competition.
- Boost the engagement percentage and effectiveness of your campaign by adjusting the ad creative to match the placements using Placement Asset Customization Tool of Facebook.
- Use Test and Learn Tool provided by Facebook Power Editor to know which campaign delivers the maximum results at the lowest cost to your business.
Improvising to find the right Facebook advertising strategy can be difficult if you don’t know how to tweak the campaign for maximum output. It is better to work with internet marketing specialists at Colorado Digital Experts, a well-known digital marketing company in Denver, CO. With deep experience and expertise in social media advertising, PPC and SEO. Our experts can build and implement effective marketing strategies for your Facebook campaigns that help achieve your business goals.
