There are 3 important factors to consider when advertising a business.
This is why display advertising is back and has become a popular practice in digital marketing today. Display advertising offers a lot of benefits to businesses from visibility to brand awareness.
If you’re looking to improve your business with display advertising, this post contains all the information that you’ll need.
Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and a lot more. Display advertising relies on elements such as images, audio, and video to communicate an advertising message.
Display advertising comes in a variety of different forms, but at its core, it revolves around the same principle.
Display advertising has been around since the early 1990s but due to its cost-effectiveness, it was abandoned. But times have changed, the addition of new features and the low costs of running ads has once again made it attractive to people.
Display advertising has many advantages that can help you improve your business online presence.
The primary advantage includes:
When advertising, it is important to target the people most relevant to your business. You can create specific parameters for your display ads, which sites they appear on, which geographic area they appear in, which niche market do they appear.
The benefit of targeting your display ads is that you maximize your spend.
With display advertising, there are 4 different ways to reach your target audience with your ads to increase your online visibility and brand awareness.
Display advertising also allows for remarketing. With Retargeting, you can put your ad in front of people who have previously visited your website.
This is a way to reach out to people who have expressed interest in your business and who could still be considering your business.
Retargeting relies on custom segmentations in order to deliver highly relevant ads to your audience.
This allows you to reach people based on their interest in products and services similar to your company even when they visit pages totally unrelated to your business.
You can select to have your ads shown to customers with an interest in certain categories.
Gives you the ability to select the demographic of your audiences like gender, income or age range. It also allows you to exclude certain demographic categories to prevent them from seeing your ads.
If you run a makeup company, and you want to run banner ads you can target a specific demographic. This means that you can choose to target only females, and you can even go further by choosing to target females “18-25”.
The whole point of this is to help you save money and get better results.
What this means is that it allows you to choose where to show ads to customers, whether on Google search, YouTube, using data about those customers shared with Google.
Display advertising allows you to save money. With display advertising, you set the price you want when your ad is displayed and then it goes to auction. The price is compared to other advertisers and the winner gets the price.
There are two payment plans available.
It is widely used and it simply means that you’ll be charged for each click on your ads.
This means that you’ll be charged based on the number of impressions your ads receive.
This is one of the best advantages. You get to receive daily or weekly updates and track the number of times your ads are clicked. The tracking tool assesses your ad campaign and allows you to determine if it is performing or if you need to tweak your efforts. It gathers all the traffic data and provides you with reports on traffic to your website, brand awareness, conversions and sales.
If you’re trying to improve your business, be sure to include display advertising into your marketing strategy, believe it works when used right. Contact Colorado Digital Experts to see if display advertising can help your business.
