A significant number of people use internet every day searching for what your business offers, and these people can be potential visitors to your website. Having a high volume of visitors to your site is only profitable if they become customers, subscribers or leads. The ultimate goal of any digital marketing effort is to get maximum conversions (sales).
When you run a pay per click (PPC) campaign to persuade users to take actions like sign up with your service, purchase your product, share their contact details, click something, etc. The main objective of your marketing is to make people do what you want them to do and eventually generate a profitable business.
This clearly indicates that a key goal for all businesses is to increase their conversion rates. Your conversion rate is the percentage of your website visitors who convert to an offer. Wondering how you can boost your website conversion rate? And, ho to do it quickly? Improving your website conversions can be relatively simple if you know what works and what doesn’t with your target audience.
Here are 8 smart actions you can take right now to rapidly improve the conversion rate on your site.
Examine the data to check your bounce rates, click rates, and average times on pages. By getting the basic information about how your website is currently performing, you can identify the pages that aren’t doing well and need to be optimized. This crucial insight will help you deploy an effective conversion rate optimization strategy.
Awareness, interest, consideration, and conversion are four major elements of the conversion funnel. By optimizing these elements, you can decide what creates your brand awareness among potential customers, engage their interest, stimulate them to consider your offering and persuade them to convert.
Is your offer ideal for your audience? You need to figure out what your target customers desire. Testing is the best way to mitigate risk in making decisions while allowing you to innovate and explore new opportunities. Create two versions of the same page that you want to test and alter one variable. Once you present both the versions to your audience, you will understand what converts effectively.
Is your fancy business language lacks in giving clarity to your visitors? Is your website design drastically impacting your ability to convert? A web page that is well-structured with a minimalistic design and clear content will help keep your audience interested. The potential of your conversion rate is determined by knowing your value proposition and ensuring that it is communicated effectively to achieve desired results.
There is no one-size-fits-all call-to-action (CTA) for any business. You have to experiment with multiple versions to identify what works for your business. Calls-to-action with positive action words usually work great. Sometimes, an authoritative statement used in a CTA converts best.
You need to provide the proof for everything you claim. Giving evidence of your offered services or products help to build trust and loyalty among your audience. Wondering what kind of proof can you offer? You can add social proof in terms of company logos, customer testimonials, work portfolios, case studies, third-party reviews, and other proofs in your site.
Remember that every second counts and contribute to improving your conversion rate. The longer your visitors stay on your website, the greater the chance of them converting. This can be achieved by speeding up the loading time of your site. Google recommends a page load time of 1 second or less. If your site loads slowly, the visitors will probably just leave. Test your site speed and improve it to give a better user experience.
Buyers don’t want to invest unless they are reasonably sure that they will get what they paid for. If there is a risk, consumers won’t make a purchase. Offer money-back guarantees to reduce or eliminate the risks your prospects might have. Guarantees aren’t just a quick way to boost your conversion rate. It also helps build trust and instill a level of security among consumers.
In addition to these smart tips, you can try different form styles, add time-sensitive bonuses, communicate value, and make buying easy. Start working on your conversion rate optimization right now! Get the best pay per click management services in Denver from Colorado Digital Experts, a Denver-based digital advertising agency.