With the constant flux of new technologies, the way companies are using online marketing tactics to reach their customers need to evolve to make a difference. Marketers should be aware of the changes to easily adapt to emerging technologies. Digital marketing strategies are being revitalized in a way that makes them more targeted and effective.
Every business strives to reach its target customers when they are in need. If you want to gain a competitive edge and stay relevant in the market, you need to learn and easily adopt these digital marketing trends to develop better ways to grow your business, generate leads, and sustain existing customers.
Though any marketer or entrepreneur shouldn’t wait until the new year to learn about trends, there is something satisfying about taking steps to set new business goals and think big with every new year. Keeping this in mind, our digital marketing experts have listed 8 of the most effective trends that you can leverage to improve your 2019 marketing strategy and achieve the desired business goals this year
This type of marketing provides a consistent user experience and encourage prospects to engage with your business at every touch point across multiple channels and devices. Consumers these days are more sophisticated and use all kinds of media to find information and make a purchase decision. With seamless communication process, omnichannel marketing provides a better experience for your customers while ensuring that your brand is recognized everywhere that matters.
You probably have noticed that search engines are increasingly answering users’ search queries, rather than sending searchers to another website. This new result is called a featured snippet in which the answers can be in the form of paragraphs, lists, tables, videos or images.
Snippets contain a summarized answer to a query, page title, a link to the webpage from where the information is pulled, and the URL. In 2019, the volume of searches containing a featured snippet is expected to rise with new formats for snippets. Be sure to format your content in the best way possible so your content shows up in these featured snippets.
With the rise of featured snippets, the number of no-click searches is also on the rise. In response, marketers need to expand their SEO efforts to discover how their content displays on SERPs. With the aim to dominate position zero, On-SERP SEO focus on optimizing online content for featured snippets. This help businesses to lift their brand recognition and drive traffic by enticing searchers to click through using the messaging in the snippet box.
A constant advancement in artificial intelligence has improved chatbots by having the ability to conduct a basic conversation with visitors and providing robust answers to their queries. Chatbots allow you to better engage with your customers and provide an improved user experience. From offering real-time assistance to dedicated support and proactive interactions, a chatbot can provide immediate support at the reasonable cost.
Micro-moments are intent-driven moments when decisions are made and preferences shaped throughout the entire consumer journey. This effective digital marketing strategy offers a chance for businesses to interact and persuade customers at a key point in their buying cycle. With increasing online activities using smartphones, PPC advertisers can leverage micro-moments to create targeted advertising and content.
Data enrichment has become more important for companies to help reveal more details about their leads, remove inaccurate information that a company might have about a particular lead and personalize their approach when attempting to contact the leads. Companies use this data to append missing data and create useful insights, which in turn helps to boost conversions.
Providing individualized user experience and services can help foster relationships with consumers. You can apply personalization to all your marketing efforts like sharing personalize videos, emails, messages, social posts, etc. Consumers who receive personalized experience are ready to share their personal data in return. It improves the brand’s ability to reach and engage more deeply with audiences.
Influencers have a substantial impact on people. Influencers can help spread the word for your service or product quickly. Influencer marketing is a process of identifying people who have attracted the same audience of individuals, whether business or consumer and can impact their decisions. Many brands are looking to reach audiences that have not opted into their communications. 2019 is witnessing an increased interest of brands in this online marketing strategies.
The world of digital marketing is changing very fast and by incorporating these marketing advances, you have the amazing potential to understand your consumers better and position your product or service in such a way to attract them to your business. If you don’t know how to use these new trends effectively to your advantage, contact Colorado Digital Experts today! Our digital marketing experts in Denver will help you stay ahead of the marketing curve in 2019.
